Fifth critical diary entry: Ad campaigns
For the ad campaign Michelle and I had a few ideas we wanted to follow to see who commissioned illustrations for our specific niches in the ad agency world. We started with watching tv because it’s a brilliant source of adverts and it gave us an excuse to be lazy while being proactive. We found the ad campaign for Chambord liquor while watching tv and found that alcohol was something we were both interested in, as well as liking the style of illustration that Belle Mellor used. We researched into her and found that Film Club Productions, who are quite a new offshoot of Th1ng productions, commissioned her. Through this we found Belle Mellor who created a video for WWF about Virunga and the petition to stop oil exploration in the national park there. This video was brilliant with good music as well as a nice illustration style. The use of the fingerprints as oil fumes was a really effective idea and the strong but minimalist colouring was definitely something I should look into for future storyboarding ideas.
I found the ad for the Scion xD through an album cover for In Flames by the artist Dave Corria a few years back and really wanted to use the advertising campaign for this project. The advert by Attik Agency for the Scion xD cars also gave me a fresh perspective to what could become ad worthy, the fact such a brutal and uncompromising campaign could be internationally successful. This gives me hope that my rough and punk inspired drawing style could be more commercially viable than I previously thought. The campaign by Attik for the 2012 olympics was something completely different for me but it was interesting to see how advertising campaigns are unified and restricted by colour and theme, something which I have not considered before. Michelle chose the advert by Tullio Marshall Warren (TMW) as she is interested in adverts that explore sexuality. Due to this we searched for contemporary durex campaigns and found the recent campaign by TMW. This campaign was hilarious and having both a live action as well as an animated campaign was an interesting concept as it gave the viewers an alternative.
I found Tamsin and Rachael’s presentation to be very informative and it was good to see some product design related research as we neglected that side of the research. The packaging rebrand for Twinings was interesting and, while the style was not what I found particularly interesting I never thought about how I could use my drawings in any other context than stories and maybe editorial work. In general I never thought that I would find so many interesting and exciting campaigns out there and I also found that the websites gave lots of clear and relevant information about the illustrators and the designers who made the work.